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Setanta Sports HD [UA] is a high-definition sports channel connected with the international Setanta Sports brand and its Ukrainian regional service. The channel belongs to sports television and builds its line-up around football tournaments, live matches, highlights and regular analysis programmes.
Setanta Sports Media is part of the Adjarasport group, while the Setanta Sports Eurasia network developed across Eastern Europe, the Baltic states and Central Asia. For the Ukrainian version, Ukrainian and English broadcasting, a clear sports schedule, matchdays and themed programmes are central to the profile.
The line-up includes football coverage from the English Premier League, Spanish La Liga and UEFA competitions, alongside programmes about golf, cricket and motorsport. The brand slogan is "Live the Game". In 2023, Igor Kovalchuk was the general director of the Ukrainian division. The 1080i format marks the technical HD version of the sports channel.