Первый вегетарианский TV guide for the week

Pervyy Vegetarianskiy is a Russian thematic TV channel dedicated to vegetarianism and a healthy lifestyle. The channel operates in Russian and broadcasts in Russia.

The line-up centres on vegetarian and plant-based cooking, nutrition advice, interviews with health experts and projects about a healthy lifestyle without extremes. Among the programmes is "Voprosy o zdorovye" (Questions about Health), which also airs on Zagorodnaya Zhizn (Country Life).

The editorial team produces its own segments with nutrition and healthy-living specialists, as well as short thematic clips. Pervyy Vegetarianskiy is distributed through online broadcasting and partner air slots on federal Russian channels.