Ключ TV guide for the week

Klyuch is a Russian youth-oriented TV channel. Broadcasting began on 12 April 2019 and runs around the clock in Russian. The channel’s main age segment is 25 to 35.

The line-up centres on programmes about contemporary trends, the lifestyle of young adults, culture, fashion, sport and entertainment. The programmes reflect the interests, everyday life and lifestyle of modern young adults. The channel has broadcast in 1080i 16:9 (HDTV) format since 12 April 2019.

Since 28 April 2022, a 16+ age rating has been in place. The owner is OOO Severo-zapadnoye Veshchaniye (North-Western Broadcasting). The broadcast centre is located in Moscow. Klyuch is distributed through Russian cable, satellite and IPTV/OTT networks.