MTV [SW]
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About MTV
MTV is the Swedish version of the MTV music and entertainment brand. The channel is connected with pop culture, music videos, youth formats, reality shows and entertainment projects that grew out of music television.
The schedule can include music blocks, video selections, celebrity shows, youth reality formats, entertainment series and special editions linked with awards, artists and trends. An important part of MTV is not only music as a playlist, but the lifestyle around it: fashion, relationships, the stage, internet culture and recognisable faces.
The Swedish version brings the international MTV brand into the local TV market while keeping the shared language of pop culture. The schedule includes music selections, reality blocks, repeats of popular shows and evening entertainment editions.